Award winning Author, Dan Freedman will be helping to celebrate Schools’ Football Week 2024 and registered schools could win a visit from the man himself.

Schools’ Football Week, in partnership with Pro:Direct Sport, takes place from the 5th – 11th February 2024 and is designed to give schools, teams and Associations the opportunity to celebrate all the many benefits of schools’ football both on and off the pitch.
The ESFA is teaming up with Dan Freedman, award winning author of the Jamie Johnson series, I Am Lenny Brown and Unstoppable, to help teachers to celebrate Schools’ Football Week in the classroom and showing that football is a fantastic learning tool for all pupils. To celebrate SFW, all schools that register their activity will be in with a chance to win one of Dan’s school visits!
You can read what some teachers have said about Dan’s previous visits to their schools below:
“I can’t even describe the vibe in school today – everyone, including adults, were buzzing from your visit yesterday. Thank you Dan for sharing your story of resilience, passion and following your dreams. And the queue for books after school was really something to behold – a teacher’s dream!”
Ameena Gamiet, Head of English – Trevelyan Middle School, Windsor
“I will never forget our student Jimmy who refused to read a book until he met you on a school visit, he then wrote a letter to the BBC along with some of our other students to ask for the Jamie Johnson books to be made into a TV series. Now that’s impact!”
Kelly Longman, LRC Manager – Debden Park High School, Essex

Whilst Schools’ Football Week is, as ever, about creating the opportunity for physical activity for pupils during the celebratory week in February, it is also an excellent way for teachers to introduce football into the learning environment, within the classroom. There are an infinite number of ways to utilise the sport to spark imaginations, explain equations and inspire children to learn through football.
Click here to view the SFW 2024 resources & don’t forget to register your planned SFW activity to be in with a chance to win a fantastic school visit from Dan Freedman!
